Technical Assistance

We conduct organizational assessments and offer support to public and private agencies interested in integrating promotores into their workforce.

  • Workforce and Career Development
    Develop training curricula and career pathways that support the personal and professional needs of promotores, promote a living wage, advancement/upward mobility, and guaranteed benefits for promotores.
  • Employer Engagement
    Technical assistance and training to institutionalize the Promotor Model among health care agencies and community based organizations.
  • Leadership Development
    Provide mid-level training for promotores, offer advanced training to experienced promotores, identify and disseminate opportunities for leadership and career development.
  • Research and Evaluation
    Collaborate with university, agency and community partners to promote culturally relevant research and evaluation that integrates promotores as equal partners in conducting research.

For more information, contact Melinda Cordero-Barzaga at

The Promotor Model Transforms Institutions

The Promotor Model calls for community leaders who are caring, credible, trusted, respected, concerned about the well-being of others, and capable of creating relationships that are egalitarian in nature. These characteristics are not enough, however, to create community change. Institutions need to recognize their own interests and motivation before deciding to work with promotores. Those institutions that have a genuine interest in creating healthy communities must be committed to an institutionalized vision for social justice and social change within their own organizational environment. They must also ensure that outside their organization they practice partnership and collaboration with the community and advocate for egalitarian political and institutional systems that foster equity and opportunities for all.

Promotor Programs Use a Team Approach

Promotor programs that aim to create healthy communities will be more effective when agencies have embraced a vision consistent with the Promotor Model and the values of health equity explained in this paper. In this way, promotor programs will reflect the values of the entire organization and not just the values of individual Promotores hired to engage the community. A promotor program requires the support of a multi-disciplinary team of people committed to social justice that includes directors, administrators, evaluators, clinical providers, volunteers, and promotores. With the Promotor Model at the center, all team members engage in setting the institutional agenda and work together to identify the strategies that will achieve their vision.

Source: The Promotor Model, A Model for Building Healthy Communities: A Framing Paper, 2011, funded by The California Endowment.